Drone Video for Premium Real Estate Sales

The use of drone videography began with presenting premium real estate properties for sale. Recently we have seen a ‘bracket creep’ of drone footage toward the middle of the market with realtors and home owners alike realising the value that drone footage brings to their presentations. Why are people turning to high end drone photography to market property online? The evidence is undeniable: 86% of homebuyers use videos to learn more about the community they’re considering moving to.

54% of customers watch real estate videos for general information about a particular home.

44% of homebuyers use real estate videos to compare and contrast their choices.

38% of potential homebuyers say they use videos to learn about more specific features of a home.

According to the MLS (Multiple Listing Service) Statistics:    

Homes listed with aerial drone footage sold 68% faster than homes without

  Real estate listings with drone footage had a 403% increase in traffic

Whilst the evidence is compelling, we can take an inverse perspective

If you want your home to sell 2/3rds slower than comparable homes, do not use drone footage.

If you want ¼ of the online views of your property do not use video to promote the property.

When we look at the question “Should I consider using drone videography to help sell my home?’ as an agent or from a home owners perspective it becomes clear. The use of video footage for selling homes online is the new normal. Using drone footage to sell a home online radically increases the speed at which those sales are made.

Premium properties continue to utilize experienced and licensed drone pilots to provide premier footage of their homes. Outdoor features like infinity pools, orchards, guest complexes, over sized chess sets, fire pits and entertainment areas can look extraordinary using wide shot and panoramic views with a drone. The features of luxury homes deserve to be showcased in a manner that accentuates their natural beauty and glamour. 

If you are a realtor or a homeowner looking to sell your home online using drone videography becomes a clear and reasonable choice to make. If you want to sell your home faster than comparable properties on the market today you must use drone videography to market your home.

If you would like more information please send us an email on the form below or give our consultant a call on 0425 839 475